Have you ever thought about vehicle marketing? This is a concept that a lot of business owners are doing to get the most from their marketing efforts. But how do I feel about vehicle advertising? Well, I think it’s worth a shot. And I say that because there are a lot of business owners across America who are using their car to get the most out of their marketing efforts.
Now I’ve seen both good and bad vehicle ads, so before you run off and start preparing for your vehicle ad, there are some things that you will want to do first. In this article, I’m going to show you how to use vehicle marketing to the best of your ability, and how your ad should be displayed. Let’s take a look at the first tip:
1) Choose an attractive color
By far the most pleasing color to the eye is the color yellow. Have you ever seen a yellow Lamborghini? Did it make you want to stare at it longer? Well this is exactly what will happen if you choose yellow as the color of your vehicle. Yellow is universally known as the color that produces the most response. So this is something that you will want to use on your vehicle. Let’s take a look at another vehicle advertising tip that you can use.
2) Follow direct response marketing
It’s important to still follow direct response marketing strategies. Have a headline that gets attention, one line of body copy, and a strong call to action. You will also want to include your website address on your ad also. If you’re offering a 1-800 number for prospects to call, set it up so that they can leave their name, address, email address, and phone number for you to call.
Once you’ve gathered their contact information, it’s time to start marketing. Remember to send out your direct mail sales piece in your follow ups with your prospects. Here’s another tip for using vehicle advertising:
3) Include your photo
This is big. This is a step in the right direction of making you a household name in your area. When including your photo, make it big enough to see your entire body, but small enough to fit within the context of the ad. You may even have to go to a photo business to have professional photos be taken of you.
This is the first step towards the right direction if you want to make your vehicle advertising succeed for you. And when you put all of these techniques into motion, you will definitely see the results that you are looking for when advertising on your vehicle.
Does this all make sense to you now? If you were a bit intimated with vehicle marketing, has these tips helped you to make the process a lot better? Well I hope so, because this is a good way to build a solid list of prospects that will buy from you over and over again, and that will create a lifelong friendship with you.