1. Find a product
2. Research keywords
3. The ad text
4. Bidding Strategies
5. Monitoring & Testing
Let’s explore these steps in detail below:
1. Find a product:
If you do not have your own product a fast way to start is to join an affiliate network such as clickbank.com or linkshare.com. There are thousands of great products in these networks. They are easy and free to join. You do not need a website to start however, it is a good idea to invest in a website once you find a lucrative market. You can also join thousands of companies who run their affiliate programs at home. To find these companies type in a product you would like to advertise and follow it with affiliate program. For example. “Guitar lessons affiliate program.”
2. Keyword Research:
Brain Storm search terms people use to find your market. Use general and specific keywords. General keyword eg “guitar lessons” “learn the guitar”. for example specific keyword “guitar made easy” “ebook guitar lessons”. Check the website source code of your competitors and look at their meta tags to see what keywords they are using. Use tools keywords like Word tracker, Overture tool and Google’s free tool. These will help you discover hundreds or even thousands of keywords and combinations.
3. ad copy:
Write a good ad copy is crucial for getting Adwords visitors. Focus on the benefits of the product you’re selling and use the keyword in the title of your ad. If an internet user typing the keyword “guitar made easy” you might write an advertisement like this:
Guitar Made Easy
Learn insider techniques
Mastering the guitar fast.
The keyword is in the title and the benefits are in the ad body.
4. Bidding Strategies:
If you have a small budget keep your bids low between 10 and 25 cents per click. Throw in as many keywords as you can. Do not get into bidding wars with your competitor for 1st place or any ranking. Find out what a visitor is worth to you. If you have 4 sales for every 100 visitors and you make $ 20 per sale, a visitor would be $ 0.80.
This is how I calculate the visitors worth: 4 sales x $ 20/100 visitors. Once you know what a visitor is worth you’ll know how much your maximum bid should be. For a healthy ROI does not offer more than half of what a visitor is worth on a search term. Using our example above a visitor is $ 0.80 so you would keep offers below $ 0.40 because you want to try to make a 200% ROI.
5. testing and monitoring:
Experiment with your ads. split test two ads in your Adwords account. Keep the ad that performs the best and edit or rewrite the loser and split test again. Look at your Adwords stats to make note of the best performing ads. This will teach you what kinds of ads work best for your market. Test variations of your landing page. Modify your page and track your results. You should be constantly testing and track the site’s content and ads.
Google has a conversion tool to help track specific goals like your ROI and your click through rate to your site links. Google has an excellent tool called Google Analytics that tracks traffic, goals, ROI, keywords and more.