Unless you’re well-versed with methods to gain traffic, driving targeted traffic to your site is only getting more challenging as time goes by. But then again, you do have paid advertising options like Facebook advertising that make life a lot easier. Even though Facebook isn’t that old, its advertising platform has already gained immense popularity. If you’re interested in Facebook advertising, then you’ll want to keep reading because we have several great tips to share with you.
You should but a lot of effort into watching your Facebook campaigns very carefully. When they first begin marketing on Facebook, people start to realize that performance goes down over time. Why causes this to happen? It is mostly due to the fact that the price that you pay to contact your targeted users on Facebook goes up over time. Basically, this means that the people who click on the ad at first will click on most of the ads. So, when you are finished with the first group of people, the price to talk to the others will continue to increase. This is why you must gauge the click through rate of your ad on a constant basis. Determine the click through rate of your ad. When you notice that your ad is going down, either adjust your ad or change your targeted audience. But the truth is that all ads have a lifespan, then it is not that efficient. So in order to get the most from this lifespan and get the most from your ads and decrease your budget, this step has to be done.
We’re going to say something that may come across a little bit shocking, maybe; maybe not – just hear us out. If you create and design your ads, or outsource it, then either use or instruct your designer to include only images of highly unappealing people, or really beautiful people who are just stunning. You will create a greater and deeper effect when you spark stronger emotional responses. One thing though, your images of people must have clear and easy to see faces. Stop ‘em cold; that is what you want to do with people, and then you also want to get that strong gut reaction to your pics. What really helps to make this effective is the fact that we’re doing this on Facebook where people naturally are used to seeing images of faces.
When you’re using Facebook ads to drive traffic to your fan page, make sure you’re sending to the custom tab, rather than your wall.
This is mainly because your custom tab is in your control and your wall is not. You know what appears on the custom tab, where you can pass on a strong sales message or ask them to take action by liking your page. Wall comments can get pretty dicey, as you well know, and that’s the problem with sending your fans to your wall. It has long been shown, even in a short period of time, that when people land first on your wall, the conversion rate is lower. So always have your targeted traffic flowing in your page’s custom tab rather than the main wall.
These are proven and powerful Facebook advertising tips, and so it would make sense if you put them into action.