Landing on the top of a search results page amidst virtually millions of related online resources is a daunting but achievable task. Attaining search engine optimization (SEO) isn’t a matter of chance. The undisputed number one strategy for hitting the jackpot in SEO is: Content.
Content wins top ranking in search results
There are a few elements to quality content that can lead to a highly successful online marketing campaign. All good content:
Is unique (not a copycat)
Has value (is useful or funny or entertaining)
Reaches the target audience for the site
Is NOT self-promotional in nature but rather builds rapport
It’s important that your content contains keywords for SEO purposes, but the keywords need to be used organically. About 2% is a great ratio of keyword content. If you cram in too high a percentage of keywords into your text, your site could register as spam and lose its position in the search results.
What makes content stand out is the sharing of information from a person with working knowledge of the topic. The best content doesn’t draw from other information that’s already posted on the Internet. It’s the original source of accurate data regarding a specific topic.
When you deliver this type of content, you’ll be quoted repeatedly, widely shared via social media, and you’ll earn respect among your professional peers. In other words, you’ll win the SEO lottery.
Do you have expertise that you can share as a way of engaging your customers? If so, you’ll need to find the time to consistently share the information in a readable way.
If you’re a new voice of authority, it could take some time to establish yourself on the web. You’re building trust and growing name brand recognition in the process. You may find it necessary to get the help of an online marketing firm to get the word out about your website.
If you aren’t going to provide the content, you can enlist the assistance of a content partner, which can be expensive. Just don’t fold, like a gambler with a bad hand. However you get it done, it’s essential to post good content on your website in order to land on the top of search results pages.